AT Apple, one is the magic number.
One person is the Decider for final design choices. Not focus groups. Not data crunchers. Not committee consensus-builders. The decisions reflect the sensibility of just one person: Steven P. Jobs, the C.E.O.
Garry Tan, designer in residence and a venture partner at Y Combinator, an investor in start-ups, says: “Steve Jobs is not always right—MobileMe would be an example. But we do know that all major design decisions have to pass his muster. That is what an auteur does.”
Mr. Jobs has acquired a reputation as a great designer, Mr. Tan says, not because he personally makes the designs but because “he’s got the eye.” He has also hired classically trained designers like Jonathan Ive. “Design excellence also attracts design talent,” Mr. Tan explains.
Interesting Read :
http://www.nytimes.com/2011/07/24/technology/what-apple-has-that-google-doesnt-an-auteur.html
